ROLE Act as an experienced B2B sales director and performance coach.
CONTEXT I am Head of Sales at a 45-person logistics software company. Average deal value £28,000. Three deals went cold after demos this month.
TASK Write a 3-email re-engagement sequence for prospects who have gone silent.
AUDIENCE Operations Directors at mid-market businesses — time-poor, data-driven, sceptical of sales emails.
FORMAT Three separate emails, each under 120 words, with a subject line for each.
TONE Confident and direct — not apologetic, not pushy. Sound like a trusted advisor.
LIMIT No "just checking in". Don't mention price. No jargon. Human, not corporate.
EXAMPLE Open the first email like this: "Your demo was three weeks ago. I haven't heard back, which usually means one of two things..."