Building Regional Authority Through LinkedIn and AI-SEO
Client: CNC Recruitment
Key Results
LinkedIn Followers
Reachable via newsletters
Search Visibility
For hiring support queries
Staff Empowerment
Team actively managing digital reputation
The Challenge
CNC Recruitment faced a two-sided marketplace problem, needing visibility to both candidates searching for jobs and employers seeking recruitment support. While they had strong physical networking presence, their digital footprint was static and staff weren't leveraging LinkedIn for lead generation.
Our Solution
We transformed their internal culture through hands-on training and strategic technical shifts. We developed SEO-first landing pages for both candidate and employer journeys, trained staff to bridge physical and digital networking, and guided them in creating long-form LinkedIn Articles that get indexed by search engines.
Services Provided
"A combination of LinkedIn and a well-optimised website is the most powerful tool a regional business has. Okapi helped us stop just posting and start building a network."
Director
CNC Recruitment