Led by Jim Chetwode. Backed by specialists.
Okapi & Co helps UK businesses put AI to work: AI training for teams, AI SEO that gets you found in Google and cited by ChatGPT, and TownStack websites for market towns. Founded in Shaftesbury, Dorset, in December 2025.
What Okapi & Co does
Okapi & Co (South) Ltd is a digital agency based in Shaftesbury, North Dorset. Our workshops run in Dorset, Wiltshire and Somerset. Everything else we do for businesses anywhere in the UK.
AI training
We train teams to use Claude and ChatGPT on their real work, not on demos. Small hands-on workshops, private sessions for teams, and a training day followed by three weeks of rollout for teams that want it to stick. Every session has a usage policy behind it, so people know what they can and cannot put into an AI tool.
AI SEO and retained marketing
We help businesses get found in Google and cited by ChatGPT, Perplexity, Gemini and the AI Overviews that are replacing the first page of results. Jim does the audit and the strategy himself. For clients who want the whole thing run month to month, specialists in SEO, PPC, PR and media, and social take it on.
TownStack and The West List
TownStack is our platform for market towns. Each town gets its own website covering what's on, where to stay, shops and services, jobs and the reasons to visit, with listings kept up to date by an AI pipeline that turns emailed flyers into events. It is live for Shaftesbury, Hungerford, Castle Cary and Langport.
The West List brings every town into one what's on guide for six South West counties, with its own newsletter and social channels: a town's events reach the whole region, and the guide sends readers back to the town. Both can carry advertising and sponsorship, which gives a council or chamber a way to fund the site.
Websites and apps
We build websites on Next.js and Shopify, and the custom apps that remove repeated manual work. We are a Shopify Partner and an Automattic for Agencies partner, so clients on WordPress are looked after too. Every client owns their code, their hosting and their data.
The team
Jim leads every engagement and sets the standard the team works to. Behind him:
Alex, SEO and PPC. Keyword research, technical fixes and Google Ads, planned together so the organic and paid sides are not working against each other.
Fran, PR and media. Finds the stories in a business worth telling and places them with journalists and trade titles.
Claire, social media and content. Writes the posts and the pages, and keeps social channels running to a plan rather than in bursts.
Jack, WordPress development. Builds and looks after the WordPress sites, so clients staying on WordPress get the same care as the Next.js ones.
You work directly with the people doing the work. There is no account manager layer relaying messages.
From Jim
I founded Okapi & Co in December 2025 after thirty years in digital marketing, most of them watching businesses with real expertise go unfound. The shift to AI made that problem more urgent, and more interesting to solve.
I chair the Shaftesbury and District Chamber of Commerce and sit on the board of the Angel Café in Langport, both community interest companies, and I am a Dorset Ambassador. That means I spend a lot of time talking to local and regional businesses about what is in their way. Digital visibility and confusion about AI come up in almost every conversation.
I helped revive the Gold Hill Cheese Race and have been involved in the Shaftesbury Food Festival. Community work is not a side project here.
I lead every Okapi engagement and set the standard the team works to. Email me at hello@okapiandco.co.uk, which comes to me, or call 07824 157730.
How we work
- 01
Clients own their own accounts. Every account we set up, Google Analytics, Search Console, Vercel, GitHub, is in the client's name. You can leave at any time and take everything with you.
- 02
We say no to work we cannot do well. We turn down clients who are not a good fit. We would rather have fewer clients and do excellent work than grow by taking on everything.
- 03
We do not invent results. If we cannot show evidence for a claim, we do not make it. Our case studies use real metrics with real clients.
- 04
Plain English, always. We explain what we are doing and why in language that does not require a digital marketing background to understand.
Who we work with.
From a skincare maker and an electronics specialist to a law firm, architects, recruiters, four market towns and a café.
Some work does not come with a logo we are allowed to show. We trained the communications team at an NHS hospital trust to use Microsoft Copilot in their day to day work. Read what we covered.
Members of the Shaftesbury and District Chamber of Commerce, where Jim is Chairman.Registered with the Information Commissioner’s Office, number ZC197277. Check the register
Let's talk about your business.
Twenty minutes, no pitch. Book a free call, or see what we have built.