Custom Apps and Automation
We build custom apps and automations that remove the repeated manual jobs nobody should be doing.
- 6 hours
- a week of office admin time returned
- 2 weeks
- from idea to a live field sales app
- Zero
- paper timesheets left in the process
Built quickly using AI, tested properly, and owned by you.
A Dorset agricultural business had field workers writing their hours on paper. Every week the office spent around six hours typing them up, and every re-typed figure was a chance to get something wrong. We built them a time-keeping app their team uses on their phones. Then we built the field sales app they had tried and failed to launch themselves. Read the full story.
You do not need an app. You need a job to stop being done by hand.
- Someone re-types information. A person writes something down, and a second person copies it into a computer. That second job should not exist.
- The spreadsheet has outgrown itself. It started simple. Now it has twelve tabs, three people fight over it, and nobody trusts the totals.
- The answer takes a phone call. Simple questions about your own business require ringing someone who knows where the information lives.
- You got stuck building it yourself. You had a go with an AI builder, got something that looked right on screen, and could not get it live.
Fast, because we use AI properly. Not because we cut corners.
- We look at the actual job. Before anything is built we watch how the work happens now. Where the paper goes, who re-types what, what gets lost. The answer is often smaller than people expect.
- We tell you if it is worth it. If the process does not justify software, we say so. We would rather turn down a build than sell you a tool that saves twenty minutes a month.
- We build a first version fast. A focused first version in weeks, not a perfect one in a year. Real people using a real tool tells you more than any amount of planning.
- We keep developing it. Once a tool is genuinely in people's hands they start seeing what else it could do. That is the point at which it gets valuable.
Custom Apps, answered plainly
What kind of apps do you build?
Internal tools that remove a repeated manual job. Time keeping, job logging, field sales, booking, reporting, anything where information is currently captured on paper or in a spreadsheet and then re-typed by someone else. We are not the right people for consumer apps with millions of users. We are the right people for the tool your team needs on Monday morning.
How long does it take to build an app?
Weeks rather than months. We built a field sales app for an agricultural business and had it live in two weeks. That is a real timeline for a focused first version, not a sales figure. Bigger builds take longer, and we agree the scope before we start.
How do you build so quickly?
We use AI development tools, mainly Claude Code, as part of how we work every day. It means less time typing and more time thinking about whether the thing being built is actually right. The code is still reviewed, tested and owned by us. AI makes the build faster, it does not make the decisions.
I tried building it myself on Lovable or a similar tool and got stuck. Can you help?
Yes, and you are in good company. One of our clients did exactly that. Getting something working on screen is one problem. Getting it live, secure, connected to real data and reliable enough that your team depends on it is a different problem. That second part is usually where people get stuck, and it is the part we do.
Will I own the app?
Yes. The code, the hosting account, the database, the domain, all of it in your name. Same as our websites. If you stop working with us you take everything with you. We do not build things you have to rent back from us.
What does it cost?
It depends entirely on what you need, so we will not put a number on this page and pretend otherwise. A focused internal tool is a smaller project than a multi-user platform. We scope it properly and give you a fixed price before any work starts. If we do not think the app will pay for itself, we will say so.
What counts as automation, as opposed to an app?
An app is something people open and use. An automation is something that happens without anyone opening anything, for example data moving between two systems, a report that builds itself, or an enquiry that lands in your CRM already tagged. Often the useful answer is a bit of both.
How do you know if a process is worth automating?
We look for work that is repeated, rule-based, and currently done by a person copying information from one place to another. That is where the time goes and that is where the mistakes come from. If a job is genuinely different every time, it usually needs a person, and we will tell you that rather than sell you software.
Let's talk about your business.
Twenty minutes, no pitch. Tell us what you are stuck on and we will tell you straight whether we can help. Book a free call, or have a look at what we have already built.