AI SEO and Generative Engine Optimisation
Over half of Google searches now end without a click, and about one in eight shows an AI Overview.
- 60%+
- of Google searches now end without a click (SparkToro, 2024)
- About 1 in 8
- searches now show an AI Overview (BrightEdge)
- Most
- businesses we audit have no structured data whatsoever
We make your business the one that gets cited: technical foundations, structured data, entity authority and content that AI systems can read, trust and quote.
What AI search actually rewards
AI assistants do not rank ten links. They give one answer and name a few sources. The whole game becomes being one of the sources they trust enough to quote. Eight signals do most of the work.
- Structured data and schema markup. Tells search engines exactly what your content is about.
- Entity authority. Being consistently named across trusted sources establishes who you are.
- Content freshness. dateModified markup and regular updates signal an active, reliable source.
- E-E-A-T signals. Experience, expertise, authoritativeness and trust, built through author attribution and credentials.
- Technical foundations. Page speed, Core Web Vitals, crawlability, canonical tags.
- NAP consistency. Your business name, address and phone number must match across every platform.
- Internal linking. Clear site structure helps AI understand the relationships between your content.
- Multi-platform presence. Citations on LinkedIn, YouTube, industry directories, and local listings.
How we do it
- AI Visibility Audit. We test your business across ChatGPT, Perplexity, Gemini, and Google AI Overviews using the questions your customers actually ask. We document where you appear, where competitors appear instead, and why.
- Technical SEO Review. We audit your site for crawlability, indexing problems, page speed, canonical issues, duplicate content, and broken links. We produce a prioritised fix list, not a 200-item spreadsheet.
- Schema Markup Implementation. We add and correct structured data across your site: LocalBusiness, Service, Article, FAQ, BreadcrumbList, and Review schemas where relevant. This is one of the most direct ways to improve AI citability.
- Entity Authority Building. We audit your presence across Google Business Profile, LinkedIn, Bing Places, Apple Maps, Trustpilot, industry directories, and social platforms. Consistent, accurate information across all of these builds the entity authority that AI models rely on.
- Content Strategy and Optimisation. We identify the questions your customers are asking in AI search tools and restructure or create content to answer them clearly and authoritatively. This includes author attribution, dateModified markup, and FAQ schema.
- Ongoing Monitoring and Reporting. We test your AI visibility monthly across multiple tools and report in plain English. What changed, what we are doing about it, and what to expect next.
A good fit if you
- Serve customers in a specific geographic area or industry
- Have real expertise or experience you are not communicating clearly online
- Already rank in Google but are not appearing in AI Overviews
- Have a website that is technically sound but not producing enquiries
- Want a long-term strategy, not a short-term traffic spike
Not the right fit if you
- Need leads in the next two weeks. AI SEO takes three to six months to show results
- Operate in a market with no online search intent
- Are not willing to produce or commission good content
- Want guarantees of specific rankings. Nobody can honestly offer these
What it costs
Starting points. Every project is scoped before a price is agreed.
AI Visibility Audit
From £495
one-off, + VAT
- AI visibility test across 4 tools
- Technical SEO review
- Structured data audit
- Prioritised recommendations report
- 60-minute findings call
Best for: Finding out exactly where you stand before committing to anything
Most popular
Retained AI SEO
From £750/month
+ VAT, rolling monthly
- Everything in the audit
- Monthly schema and technical work
- Content strategy and optimisation
- Monthly AI visibility report
- Direct access to Jim
Best for: Businesses that want to be cited consistently, not once
AI SEO, answered plainly
What is Generative Engine Optimisation?
Generative Engine Optimisation, or GEO, is the process of making your website and content easy for AI-powered tools to understand and cite. When someone asks ChatGPT or Gemini a question and your business appears in the answer, that is partly the result of GEO. It combines technical improvements, structured data, content clarity, and entity authority signals.
Is GEO the same as SEO?
They overlap significantly. Both require good content, a well-structured site, and technical foundations. GEO goes further by focusing on how AI systems interpret your business, not just how Google crawls your pages. If your SEO is strong, you have a good base to build GEO on top of.
Which AI tools do you optimise for?
We focus on Google AI Overviews, ChatGPT, Perplexity, and Gemini. These are currently the tools your potential customers are most likely to use when researching products or services. We test against each one as part of our process.
How long does it take to see results in AI search?
There is no fixed timeline and we will not pretend otherwise. AI search visibility depends on how well your site is already structured, the authority of your content, and how competitive your sector is. Some clients see meaningful improvements within a few months. Others take longer. We are honest about this from the start.
Do I need to change my whole website?
Not necessarily. In many cases we can improve AI visibility through content changes, structured data, and technical fixes without a full rebuild. After an audit we will tell you what is most important and what you can realistically achieve with your current setup.
What is structured data and why does it matter for AI search?
Structured data is code that sits in your website and tells search engines and AI tools exactly what your business is, what you do, where you are, and how to reach you. Without it, AI tools have to guess. With it, they can read your information directly and are more likely to cite it accurately.
Can you help if we already have an SEO agency?
Yes. Some businesses bring us in specifically for AI search visibility while keeping their existing agency for other things. We can work on GEO as a standalone project or review what is already in place and recommend what to add.
Do you offer a one-off audit or only ongoing retainers?
Both. We offer an AI Visibility Audit as a starting point, which gives you a clear picture of how AI tools currently see your business. From there you can choose to implement changes yourself, work with us on a project basis, or retain us on a monthly basis.
Related reading
- AI Overviews now answer in full. What that means for your business.
Google now expands AI Overviews into complete answers on its own, and Search Console has finally started showing your AI visibility. What both mean for you.
- 3 Ways I Use Claude AI in My Business: Email, Analytics and Apps
Three real examples of Claude AI working in a small business right now: a morning email and calendar dashboard, a proper conversation with your Google Analytics, and a timesheet app that saved six hours a week.
- Building a Website with Claude and AI Interactivity for Events Listings
See how Okapi and Co used Claude to build an AI powered events listing workflow for The West List, making it easier to add local events by email, flyer or WhatsApp.
Let's talk about your business.
Twenty minutes, no pitch. Tell us what you are stuck on and we will tell you straight whether we can help. Book a free call, or have a look at what we have already built.