AI tools do not rank pages. They cite sources they trust.
Google, ChatGPT, Perplexity, and Gemini all use large language models to generate answers. Those models pull from pages they have indexed and learned to trust. Trust is built from a combination of signals that go well beyond keyword density.
- Structured data and schema markupTells search engines exactly what your content is about.
- Entity authorityBeing consistently named across trusted sources establishes who you are.
- Content freshnessdateModified markup and regular updates signal an active, reliable source.
- E-E-A-T signalsExperience, Expertise, Authoritativeness, Trustworthiness — built through author attribution and credentials.
- Technical foundationsPage speed, Core Web Vitals, crawlability, canonical tags.
- NAP consistencyYour business name, address and phone number must match across every platform.
- Internal linkingClear site structure helps AI understand the relationships between your content.
- Multi-platform presenceCitations on LinkedIn, YouTube, industry directories, and local listings.
What is included in our AI SEO work
Every engagement is tailored to the client. These are the core components we work through, in roughly this order.
- 01
AI Visibility Audit
We test your business across ChatGPT, Perplexity, Gemini, and Google AI Overviews using the questions your customers actually ask. We document where you appear, where competitors appear instead, and why.
- 02
Technical SEO Review
We audit your site for crawlability, indexing problems, page speed, canonical issues, duplicate content, and broken links. We produce a prioritised fix list, not a 200-item spreadsheet.
- 03
Schema Markup Implementation
We add and correct structured data across your site: LocalBusiness, Service, Article, FAQ, BreadcrumbList, and Review schemas where relevant. This is one of the most direct ways to improve AI citability.
- 04
Entity Authority Building
We audit your presence across Google Business Profile, LinkedIn, Bing Places, Apple Maps, Trustpilot, industry directories, and social platforms. Consistent, accurate information across all of these builds the entity authority that AI models rely on.
- 05
Content Strategy and Optimisation
We identify the questions your customers are asking in AI search tools and restructure or create content to answer them clearly and authoritatively. This includes author attribution, dateModified markup, and FAQ schema.
- 06
Ongoing Monitoring and Reporting
We test your AI visibility monthly across multiple tools and report in plain English. What changed, what we are doing about it, and what to expect next.
Who this service is right for
AI SEO is not a magic fix. It works best for businesses that have something real to say and want to build genuine authority in their field.
This works well if you
- Serve customers in a specific geographic area or industry
- Have real expertise or experience you are not communicating clearly online
- Already rank in Google but are not appearing in AI Overviews
- Have a website that is technically sound but not producing enquiries
- Want a long-term strategy, not a short-term traffic spike
This is probably not right if you
- Need leads in the next two weeks (AI SEO takes 3–6 months to show results)
- Operate in a market with no online search intent
- Are not willing to produce or commission good content
- Want guarantees of specific rankings (nobody can honestly offer these)
What it costs
We work on a retained monthly basis for ongoing AI SEO. One-off audits and implementation projects are quoted separately.
- AI visibility test across 4 tools
- Technical SEO review
- Structured data audit
- Prioritised recommendations report
- 60-minute findings call
- Everything in the audit
- Monthly schema and technical work
- Content strategy and optimisation
- Monthly AI visibility report
- Direct access to Jim
Prices are a guide. Every business is different. We will always discuss your specific situation before recommending a package.
From the Okapi blog
Common questions about AI SEO and GEO
Ready to find out where you stand in AI search?
We will test your business across ChatGPT, Perplexity, Gemini, and Google AI Overviews and show you exactly where the gaps are.