A GEO agency for UK businesses.

A GEO agency helps your business get found inside AI assistants. Where an SEO agency works to rank you in Google’s blue links, a GEO agency (Generative Engine Optimisation) works to get you cited and recommended when someone asks ChatGPT, Google’s AI Overviews, Perplexity or Gemini a question your business could answer. In practice the two overlap, which is why we do both.

Generative Engine Optimisation is the work of making sure AI systems can find, trust, and quote your business. That means clean technical foundations, structured data an AI can read, clear and specific content that answers real questions, and consistent signals about who you are across the web. When those are in place, AI assistants are far more likely to name you in an answer.

SEO is about ranking in a list of links. GEO is about being the answer. A traditional search shows ten results and you compete for a click. An AI assistant usually gives one synthesised answer and cites a handful of sources, so the game is being one of those cited sources. Much of the groundwork is shared, but GEO adds a focus on being quotable and being unambiguous about what you do.

There is no button to press, and anyone who tells you otherwise is guessing. What actually moves it: structured data and schema so machines can parse your pages, content that answers specific questions plainly, consistent name-address-phone and entity signals so the AI is confident who you are, and genuine authority from other trusted sites referencing you. We put those in place and monitor whether your visibility in AI answers improves.

We would be biased if we answered that plainly, so instead here is how to judge one. A good GEO agency will show you real before-and-after visibility in AI tools rather than vanity metrics, explain what they are doing in plain English, set your accounts up in your own name, and be honest that this is an emerging field where nobody can promise a specific result. We work this way, and we are happy to be compared against anyone who does the same.

No. We are based in Shaftesbury, Dorset, but GEO work is done remotely and we work with businesses across the UK. Being cited by an AI assistant is not a local game. It depends on your signals and authority, not your postcode.

Honestly, it varies, and anyone quoting you a fixed timeline is guessing. The technical and content foundations can be in place within weeks. Being reliably cited by AI assistants for competitive terms takes longer and depends heavily on authority, which builds over time. We will tell you where the quick wins are and where the patient work is.