Case studies

Real work. Real results.

A selection of projects we are able to share. We do not publish case studies without client permission.

Latest

Latest case studies

Surrey County Agricultural Society: A Beautiful New Website That Just Works

We rebuilt the Surrey County Agricultural Society website from scratch using our modern Next.js and Sanity stack. Fast, beautiful, easy to update — and a massive step up from their old WordPress site.

7 May 20263 min read

News

How We Helped Shaftesbury's First Food Festival Become a Resounding Success

When the Shaftesbury Food Festival team came to us, they had a bold idea, a brilliant location, and very little time.

7 May 20265 min read

News

Hinton Workspace Case Study

How we rebuilt Hinton Workspace from WordPress to a fast, modern headless website with Next.js, Sanity CMS, and integrated Keap CRM bookings.

23 Mar 20266 min

News

AutiPocket Case Study

How we rebuilt AutiPocket's website from WordPress to a modern, fast headless stack with Next.js and Sanity CMS, partnering with Wunderdog.

15 Mar 20265 min

Local Government

UK Town Councils Ongoing Partnership

From WordPress Foundations to AI-Powered Digital Services

Town council websites must serve residents, visitors, councillors, and local businesses while publishing large volumes of statutory content. Many councils needed a complete visual rebrand, clearer navigation, better accessibility compliance, and a platform that would scale over time.

We delivered bespoke WordPress websites built from the ground up for councils including Langport, Castle Cary, Hungerford and Shaftesbury. For Shaftesbury, we are now developing a next-generation AI-powered solution with an intelligent chatbot that learns from council content and relevant internet sources, providing faster access to answers without searching large menus.

WordPress DevelopmentAI Chatbot IntegrationAccessibility OptimisationContent Architecture

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+85%

Navigation Clarity

Improvement in user journey

-60%

Admin Burden

Reduction for council staff

Okapi transformed how residents interact with our council. The AI chatbot means people get answers instantly rather than searching through menus.
— Town Clerk, Shaftesbury Town Council

B2B Technology / Semiconductors

Force Technologies Ongoing Retainer

Embedded Marketing Department for B2B Technology Leader

Force Technologies operates in a highly specialised sector, supplying obsolete semiconductors to engineers worldwide. Without an internal marketing department, they needed a team that could take full ownership of marketing activity whilst being technically credible and integrating seamlessly with their existing team.

We embedded ourselves as their marketing department on a retained basis, managing their WordPress website, SEO, content strategy, LinkedIn presence, Tech Talks podcast, and HubSpot email marketing. We work closely with subject matter experts to produce technically accurate content that engineers trust.

Retained MarketingWordPress & SEOLinkedIn ManagementPodcast ProductionHubSpot & Email

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Content Channels

Website, LinkedIn, YouTube, Podcast, Email

100%

Team Integration

Fully embedded as internal team

Okapi genuinely feels like part of our team. They were even invited to our Christmas party and received gifts alongside staff. That says everything about how embedded they are in our business.
— Managing Director, Force Technologies

Regional Recruitment

CNC Recruitment 12 months

Building Regional Authority Through LinkedIn and AI-SEO

CNC Recruitment faced a two-sided marketplace problem, needing visibility to both candidates searching for jobs and employers seeking recruitment support. While they had strong physical networking presence, their digital footprint was static and staff weren't leveraging LinkedIn for lead generation.

We transformed their internal culture through hands-on training and strategic technical shifts. We developed SEO-first landing pages for both candidate and employer journeys, trained staff to bridge physical and digital networking, and guided them in creating long-form LinkedIn Articles that get indexed by search engines.

LinkedIn Authority BuildingSEO Landing PagesStaff TrainingWordPress Hosting

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300+

LinkedIn Followers

Reachable via newsletters

Regional #1

Search Visibility

For hiring support queries

A combination of LinkedIn and a well-optimised website is the most powerful tool a regional business has. Okapi helped us stop just posting and start building a network.
— Director, CNC Recruitment

Independent Retail / Ecommerce

Specialist Cookbook Shop Ongoing

Helping a Specialist Cookbook Shop Get Found Online

A brilliant independent cookbook shop in Shaftesbury was thriving on the high street but barely visible online. The website was not structured for search engines, Google Business Profile was underused, Google Merchant Centre had not been set up, and high-value search terms like "cooking gifts for food lovers" were not being targeted at all.

We worked collaboratively with the shop owners, combining their deep product knowledge with our digital strategy expertise. We audited and restructured the website, created gift-focused content targeting untapped search terms, set up Google Merchant Centre for organic shopping visibility, developed a Google Business Profile posting rhythm, and promoted their food events through properly structured pages.

Website Audit & SEOContent StrategyGoogle Merchant CentreGoogle Business ProfileEvent Promotion

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20+

Search Terms Targeted

Gift and niche product keywords now ranking

Google Shopping

Product Visibility

Products visible via Merchant Centre

Web Development / AI

Visit Shaftesbury / Okapi & Co Ongoing

A New Way to Build Websites That Actually Works

Traditional websites built on WordPress, Wix or Squarespace follow a familiar pattern: they look great on launch day, then gradually plugins need updating, themes break, the CMS is too complicated for the business owner, performance drops, and security patches stack up. The website that was supposed to help the business becomes something they avoid dealing with.

We built websites using AI development tools that produce clean, lightweight, modern code with no bloated themes or plugins to manage. The result is dramatically faster sites with a genuinely simple CMS, SEO built in from the first line of code, bespoke design not constrained by templates, and minimal ongoing maintenance. Visit Shaftesbury is a live example built for the Shaftesbury Chamber of Commerce.

AI Web DevelopmentSEO ArchitectureCMS SetupCommunity FeaturesAccessibility

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Zero

Plugin Dependencies

No plugins to update, patch or break

100%

CMS Simplicity

Anyone can manage content in minutes