Helping a Specialist Cookbook Shop Get Found Online
Client: Specialist Cookbook Shop
Key Results
Search Terms Targeted
Gift and niche product keywords now ranking
Product Visibility
Products visible via Merchant Centre
Local Presence
GBP updated with events, products and posts
The Challenge
A brilliant independent cookbook shop in Shaftesbury was thriving on the high street but barely visible online. The website was not structured for search engines, Google Business Profile was underused, Google Merchant Centre had not been set up, and high-value search terms like "cooking gifts for food lovers" were not being targeted at all.
Our Solution
We worked collaboratively with the shop owners, combining their deep product knowledge with our digital strategy expertise. We audited and restructured the website, created gift-focused content targeting untapped search terms, set up Google Merchant Centre for organic shopping visibility, developed a Google Business Profile posting rhythm, and promoted their food events through properly structured pages.
Services Provided
Explore Our Services
Generative Engine Optimisation
Specialist GEO agency helping your business become the answer in AI search. We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews using in-house tooling and real-world testing.
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Technical excellence meets AI-era strategy. We focus on signals that matter for both algorithms and language models.
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Production-grade Next.js websites built for AI agents and humans. Schema, APIs and agentic commerce built in from day one.
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