AI SEO and GEO Strategy
Plain-English thinking on AI search, generative engine optimisation, and getting your business found.
Building a Website with Claude and AI Interactivity for Events Listings
See how Okapi and Co used Claude to build an AI powered events listing workflow for The West List, making it easier to add local events by email, flyer or WhatsApp.
Building a Website With AI: HTML or Next.js, and How to Actually Get It Live
AI can help you build a website fast, but most people get stuck making it live. This guide explains static HTML vs Next.js, what’s easier, and what’s better for SEO and long-term growth.
Google Search Console for business owners: a 3-minute guide
Google Search Console is a free tool that shows exactly how your business appears in Google. A plain-English, 3-minute guide for business owners.
Myth busting the AISEO and GEO hype
A practical, no-hype guide for business leaders: what AISEO/GEO really means, what myths to ignore, and the simple actions that improve visibility in AI-driven search.
Weekly AISEO Roundup for Business Owners (week of 3 Aug 2026)
A plain English weekly guide to AI Search (AISEO) for business owners. What changed this week, what it means for your website, and a to-do list you can actually run.
How one Shopify brand clawed back 10 hours a week using AI (properly)
How a shopify brand learnt the power of AI to save time and money
Weekly AISEO + GEO Roundup (week of 27 Jul 2026)
Google just published official guidance on optimising for generative AI features (AI Overviews + AI Mode). The key takeaway is reassuring: there’s no secret “GEO hack” checklist.
AISEO + GEO weekly update what changed (and what to do next)
Google is adding generative AI reporting in Search Console, CTR is shifting again, and local AI visibility is getting harder. Here’s what to do this week.
AI SEO Weekly Report: Why Citations Matter More Than Rankings (and What to Do Next)
A practical AI SEO weekly report on what’s changing in Google AI Overviews and answer engines, why citations matter, and a simple action plan to improve visibility.
Your AI-Powered Business: Pulling It All Together
The final episode of our Claude series pulls everything together: what an AI-assisted daily and weekly business rhythm looks like, and where to go if you want to go deeper.
LinkedIn Company Pages That Actually Work
Most LinkedIn Company Pages are out of date and written for the wrong audience. Here is how to fix yours, with practical help from Claude, so it actually works for your business.
Google Business Profile: The Free Tool Most Local Businesses Are Ignoring
Google Business Profile is free, takes an afternoon to set up, and can put your business in front of local customers right now. Here is how to do it properly, with help from Claude.