The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

32 articles
Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility
AISEO

Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility

Google now pulls quotes from Reddit and forums directly into AI Overviews. Here is what changed in May 2026, what it means for your visibility, and what to do about it.

11 May 202610 minutes
How We Helped Shaftesbury's First Food Festival Become a Resounding Success
News

How We Helped Shaftesbury's First Food Festival Become a Resounding Success

When the Shaftesbury Food Festival team came to us, they had a bold idea, a brilliant location, and very little time.

7 May 20265 min read
AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week
AISEO

AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week

Recap of last week's AI SEO Dorset session in Wimborne. Practical steps for modern SEO, LLM optimisation, AI Overviews and generative engine optimisation.

23 Apr 20264 min read
GEO is becoming citation-first. Here's what that means for your business.
AISEO

GEO is becoming citation-first. Here's what that means for your business.

Why AI citations matter more than rankings in 2026. Practical actions for improving your visibility in AI Overviews, from extractability to entity clarity.

13 Apr 20268 minutes
Content Freshness for AI Citations: Building a Refresh Engine for Your Cornerstone Pages
AISEO

Content Freshness for AI Citations: Building a Refresh Engine for Your Cornerstone Pages

AI systems reward fresh content. Learn how to build a monthly refresh workflow that keeps your cornerstone pages competitive for AI citations.

31 Mar 20269 min
AISEO

Google AI Features: What Google Actually Says (and What You Should Do)

Cut through the hype. Here's exactly what Google says about AI Overviews, what it doesn't, and the 30-day action plan that actually matters.

28 Mar 20267 min
GEO Measurement Without the Hype: A Practical Prompt Audit Workflow
AISEO

GEO Measurement Without the Hype: A Practical Prompt Audit Workflow

Stop guessing about AI visibility. Learn a simple, repeatable prompt audit workflow to track citations, brand mentions, and answer drift across AI engines.

27 Mar 20268 min
Hinton Workspace Case Study
News

Hinton Workspace Case Study

How we rebuilt Hinton Workspace from WordPress to a fast, modern headless website with Next.js, Sanity CMS, and integrated Keap CRM bookings.

23 Mar 20266 min
Why Your Prompt Is the Most Important Thing You Type Into AI
Other

Why Your Prompt Is the Most Important Thing You Type Into AI

Most people get mediocre results from AI tools not because the technology is bad, but because the prompt is wrong. Here is what a great prompt looks like — and two free tools to help you write one.

19 Mar 20264 min
How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story
AISEO

How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story

Learn prompt engineering and how to build AI tools and automations with Claude in minutes. Includes real examples and frameworks for effective prompts.

15 Mar 202612 min
AutiPocket Case Study
News

AutiPocket Case Study

How we rebuilt AutiPocket's website from WordPress to a modern, fast headless stack with Next.js and Sanity CMS, partnering with Wunderdog.

15 Mar 20265 min
News

What Is Vibe Coding, and Why Does It Change How We Build Websites?

Vibe coded websites use AI assistance and a modern tech stack to build faster, more secure sites. Here is what that means for your business.

10 Mar 20265 min read