AI SEO and GEO Strategy
Plain-English thinking on AI search, generative engine optimisation, and getting your business found.
Your AI-Powered Business: Pulling It All Together
The final episode of our Claude series pulls everything together: what an AI-assisted daily and weekly business rhythm looks like, and where to go if you want to go deeper.
What Is Claude and What Can It Actually Do for Your Business?
Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.
Meet the Trainer: Why I Started Teaching Business Owners to Use AI
Before the AI tutorials begin, here is the story behind this series: thirty years in digital marketing, one big shift, and why I want to show you exactly what I have learned about using Claude.
How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners
A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.
Building a Website With AI: HTML or Next.js, and How to Actually Get It Live
AI can help you build a website fast, but most people get stuck making it live. This guide explains static HTML vs Next.js, what’s easier, and what’s better for SEO and long-term growth.
Building a Website with Claude Code: What Our First Training Session Taught Us
We ran our first Build a Website with Claude Code workshop in Shaftesbury. Here is how it went, the tools we used, and an honest lesson before you try it.
Getting the most out of AI for your SEO
How We Build Websites: The Standard Behind Every Okapi Site
A plain-English look at how we build websites at Okapi & Co, and the standard behind every site: found by search and AI, fast, accessible, secure and legally sound.
Google I/O and the future of Search
The key stats and figures from Google I/O
Anthropic certifications: deepening my Claude expertise to help small businesses
I’ve completed multiple Anthropic training certifications (Claude 101, Claude Code 101, agent skills, and more). Here’s why the process mattered—and how it translates into practical, safe, measurable AI help for small businesses.
Google’s new generative AI Search guidance (May 2026): what it means for SEO
Google released new guidance on optimizing for generative AI search features. Here’s what matters, what doesn’t, and what to do next.
Vibe Coding Is Real: What Happens When You Build a Website with AI in Half a Day
Vibe coding — building software by describing it in plain English to an AI — is not a gimmick. Here is what actually happens when you try it for the first time.