Retained Digital Marketing
A retained monthly partnership covering the full picture: technical SEO, content, reviews, video, and social.
- Compounding results
- Each month's work builds on the last. Content published in month three benefits from the authority built in months one and two.
- No brief required
- We learn your business and manage the marketing calendar proactively. You do not need to think about what to ask us to do.
- Rolling monthly
- We do not lock clients into long contracts. We keep clients by producing results.
Not a task list. A genuine ongoing relationship with someone who knows your business.
Why monthly retainers produce better results than one-off projects
Search visibility is not a one-time fix. Google and AI tools favour sites that are consistently active: publishing new content, earning new reviews, building new backlinks, and maintaining technical hygiene. A monthly partnership allows us to do all of this systematically rather than in expensive bursts.
What we cover every month
The specific mix varies by client and package. These are the components we draw from.
- Technical SEO maintenance. Monthly crawl to catch new errors, broken links, indexing issues, and Core Web Vitals changes. Small fixes handled as part of the retainer.
- AI visibility monitoring. We test your business monthly across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We track whether citations are improving.
- Content strategy and publishing. We plan, write, and publish content based on what your target customers are actually searching for. Blog posts, service page updates, FAQ content.
- Google reviews management. We help you build a consistent flow of genuine Google reviews through a simple process your team can follow. Reviews are one of the strongest local trust signals.
- Video SEO. If you are producing video, we optimise titles, descriptions, tags, and schema for YouTube search. We can advise on a simple video content strategy that does not require a production team.
- Social media signals. Consistent posting on the right platforms for your business. We handle scheduling and basic content production. Not viral campaigns. Steady, credible activity.
- Monthly reporting. A plain-English report covering what moved, what we did, and what is planned for the following month. No vanity metrics.
- Direct access. You have Jim's number and email. No account manager layer, no ticketing system.
Businesses we work with on a retained basis
Force Technologies, The Penny Group, Marlborough Law, Somerforde, HiHo, Hungerford Town Council and English Cottage Vacation, among others. We do not share client metrics without permission, but we are happy to make introductions on request.
Conversational Website Management
Retained clients also get our connected data setup: Google Search Console, GA4, your CMS and Ahrefs wired into AI tools so you can ask questions like "which pages lost traffic this month" and get a direct answer. We use it to spot what needs attention; you get to see what is happening without becoming an expert in the tools.
What it costs
Starting points. Every project is scoped before a price is agreed.
Foundations
From £500/month
+ VAT
- Monthly technical SEO check
- AI visibility monitoring
- 1 blog post or content piece
- Monthly report
Best for: Smaller businesses who want to start building consistently
Most popular
Growth
From £1,000/month
+ VAT
- Everything in Foundations
- Review strategy
- 2 to 3 content pieces
- Social media posting (2 to 3 platforms)
- Video SEO if applicable
- Direct monthly call
Best for: Businesses actively growing and wanting to compete in their market
Embedded
From £2,000/month
+ VAT
- Everything in Growth
- Content production
- PR and press support
- Full social management
- Priority access
- Quarterly strategy session
Best for: Businesses without an in-house marketing function who want an agency that operates like one
Retained Digital Marketing, answered plainly
What is Conversational Website Management?
It is a service where we connect your website data to AI tools so that you can ask questions about your site's performance and get clear answers. Instead of logging into separate dashboards for your analytics, search data, and content, you have a connected setup where you can ask things like 'which pages lost traffic this month' and get a direct answer.
What data sources does it connect?
We typically connect Google Search Console, Google Analytics 4, your content management system, and Ahrefs. This gives you a complete picture of how your site is performing in search, who is visiting, and where the opportunities are.
Who is this for?
It suits businesses that are serious about their online performance but do not have a dedicated marketing team monitoring data daily. If you or your team are making content or SEO decisions without looking at the data, this helps bridge that gap.
Do I need a specific type of website to use this?
You need a website with Google Search Console and GA4 connected, and ideally an Ahrefs account. It works best on sites we have built on Next.js, but we can also set it up for other platforms.
Is this something you manage for us, or do we manage it ourselves?
We set it up and manage it for you as part of a retained service. We use the connected data to identify what needs attention, make recommendations, and in many cases implement improvements directly. You can see what is happening without needing to become an expert in the tools yourself.
Is this included in a standard retained package?
For clients on our retained marketing service, yes. For clients who have a website built by us but are not on a retainer, it is available as a separate service. Get in touch and we can discuss what makes sense for your situation.
What does Gorilla Tools refer to?
Gorilla Tools is our name for the connected data and AI layer that powers this service. It is the internal tooling we have built and refined to manage website performance for retained clients. You do not need to use that name or understand the technical setup. You just see the results.
Related reading
- Case Study: Langport Life. A Bespoke Town Website and Council CMS, Built for Speed
How we rebuilt Langport's town website from WordPress to a fast, headless Next.js and Sanity build, with a bespoke council CMS that keeps a large document library easy to run.
- Case Study: The West List. One Events Platform, Six Counties, and an AI Pipeline That Does the Typing
How we built The West List, a what's on guide for six South West counties, with an AI pipeline that turns emailed flyers and photographed chalkboards into published listings.
- Scheduled tasks in Claude: how one client saves hours every week
How Okapi & Co uses Claude's scheduled tasks to automate a client's weekly hospitality industry research, cutting hours of work down to minutes.
Let's talk about your business.
Twenty minutes, no pitch. Tell us what you are stuck on and we will tell you straight whether we can help. Book a free call, or have a look at what we have already built.