Questions, answered.
The things people ask before they get in touch.
If yours is not here, just ask.
What does Okapi and Co actually do?
We are an AI-first digital agency based in Shaftesbury, Dorset. We help UK businesses get found in Google and in AI search tools such as ChatGPT, Gemini, and Perplexity, build the custom apps and automations that run their business, and train their teams to use AI properly.
Where are you based and do you work with businesses outside Dorset?
We are based in Shaftesbury, Dorset, in the South of England. Most of our clients are based across the UK. We work remotely with businesses everywhere and in person with businesses across the South West and South East.
What does AI-first mean?
It means we design everything with AI in mind from the start, not as an afterthought. When we build a website or plan an SEO strategy, we consider how tools like ChatGPT, Gemini, and Google AI Overviews will interpret and cite your content, not just how Google ranks it. And we use AI ourselves, every day, to build faster.
Who do you typically work with?
Our clients include local service businesses, B2B technology companies, professional services firms, agricultural businesses, town and parish councils, and charities. What they share is a desire to be found online, to stop wasting time on repeated manual work, and to be represented accurately in search results and AI tools.
Do you work with businesses that already have a website or agency?
Yes. Some clients come to us for SEO alone and keep their existing website. Others come to us to rebuild their site on a more modern platform. Some have an existing agency for other things and bring us in specifically for AI search visibility or an app build.
What is the difference between SEO and GEO?
SEO, or Search Engine Optimisation, helps your site rank higher in traditional Google search results. GEO, or Generative Engine Optimisation, helps your content get cited inside the answers that AI tools generate. They overlap significantly, but GEO puts additional focus on structured data, entity clarity, and content that AI systems can easily read and trust.
How do you charge for your work?
It depends on the service. Website and app builds are project-based with a fixed scope and price agreed upfront. SEO and ongoing marketing services are typically retained on a monthly basis. Workshops have a fixed price per seat. We are always transparent about costs before any work begins.
Do clients own their website and accounts?
Yes, always. You own your domain, your hosting, your Google Search Console, your GA4, your code, and everything we build for you. We act as invited developers and managers. You can take everything with you at any time.
How do I get started?
The easiest way is to get in touch via our contact page or request a free audit. That gives us a clear picture of how Google and AI tools currently see your business and where the gaps are. From there we can recommend the right next step.
Are you a WordPress agency?
We have a background in WordPress and can still support WordPress sites for existing clients. However, our new builds use Next.js with a bespoke, simple CMS, which gives significantly better performance, security, and AI search compatibility. We are happy to explain the difference if you are unsure which platform is right for you.
Let's talk about your business.
Twenty minutes, no pitch. Tell us what you are stuck on and we will tell you straight whether we can help. Book a free call, or have a look at what we have already built.