AI SEO and GEO Strategy

How to Understand Your Website Analytics (Without Getting Lost)

Google Analytics can feel overwhelming if nobody has explained the basics. This plain-English guide covers the key terms, what to look for, and how Claude can help you make sense of your data.

SEO Basics: How to Get Your Business Found on Google

SEO does not need to be complicated. This plain-English guide explains what it is, how meta titles and keywords work, and how Claude can help you get found on Google.

Claude Code: How to Build Business Tools Without Writing Code

Claude Code lets you build tools, automate tasks and create reports for your business without writing any code yourself. Here is an honest introduction to what it can do.

How to Write Better Content Faster Using Claude

Claude can write blog posts, social media captions, emails, website copy and more. Here is how to use it well, including how to give it your tone of voice so content actually sounds like you.

How to Get Started with Claude: A Beginner's Guide for Business Owners

New to Claude? This beginner's guide explains how to access it, the difference between free and paid plans, how to write a good prompt, and what to try in your first ten minutes.

What Is Claude and What Can It Actually Do for Your Business?

Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.

Meet the Trainer: Why I Started Teaching Business Owners to Use AI

Before the AI tutorials begin, here is the story behind this series: thirty years in digital marketing, one big shift, and why I want to show you exactly what I have learned about using Claude.

How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners

A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.

Building a Website with Claude Code: What Our First Training Session Taught Us

We ran our first Build a Website with Claude Code workshop in Shaftesbury. Here is how it went, the tools we used, and an honest lesson before you try it.

Getting the most out of AI for your SEO

How We Build Websites: The Standard Behind Every Okapi Site

A plain-English look at how we build websites at Okapi & Co, and the standard behind every site: found by search and AI, fast, accessible, secure and legally sound.

Google I/O and the future of Search

The key stats and figures from Google I/O