Blog · Web design

Why build your website with Claude instead of WordPress plugins?

By Jim Chetwode · 19 October 2026 · 3 min read

An okapi lying on a mossy log in a sunlit rainforest, beside a stone table set with a china tea service.

Most business websites carry features they never use. Building with Claude gets you only the tools you need, an admin area made for your team, and full ownership.

Most business websites are built the same way. You pick a theme, then add plugins until the site does what you want. One plugin for memberships, another for the directory, another for the forms.

It works, but you end up paying for features you never use. A membership plugin might have hundreds of settings, and you use three of them. Every plugin needs updating, and each one is another thing that can break.

I build websites a different way. I use Claude to build exactly what a site needs and nothing else. I've been running tools like these on live sites for over a year now, so this isn't theory. Here is what it makes possible.

Private client areas

Say you want clients to log in and see only their own documents, updates or invoices. The usual route is a membership plugin, with its settings, its annual fee and its pricing tiers.

When I build it with Claude, the private area is made for that one job. You invite someone, they get their own portal, and they see only what you've set up for them. Nobody else's information is visible to them.

Flyers that become listings

This is what sits behind The West List, our what's on guide for the South West. Event organisers usually have a flyer, not a neat set of details. Someone sends the flyer in, and it gets turned into a listing, so nobody has to type it all out by hand.

A generic form plugin was never designed to do that. Building the tool for the job was simpler and works better.

Directories that fit the place

The West List and our TownStack websites for market towns include business and accommodation directories. Visit Shaftesbury, Visit Hungerford, Castle Cary and Langport all use them. A market town needs a directory that works the way its visitors and businesses think. A generic plugin makes you squeeze your town into someone else's idea of a directory.

An admin area built for the people who use it

Plugin-based sites come with a back end designed for everybody, so the menus are full of options for features you don't have.

I build the admin area around the people who run the site. Statement Property Group can edit any part of their website, and invite private clients into their own portal, from one place. Langport Life, built for Langport Town Council, has its own CMS. The team can manage the whole site: approving and editing listings, adding events and council agendas, and managing services. Nothing is hidden behind menus meant for another kind of site, so training someone new takes minutes.

A site that does its own marketing

The West List also generates its own social media posts and newsletters from the events and listings already on the site. The content is already there, so the site does a lot of the promotion work for you.

You own what we build

Because the tools are built for you, your code, your hosting and your data belong to you. You're not renting a feature from a plugin company that can raise its prices or drop the product.

When WordPress is still the right answer

I'm not against WordPress. For a straightforward site where you want to edit pages yourself and the standard features are enough, it's often the sensible choice. Building with Claude makes the most sense when you need something specific, and a plugin would give you a lot of extras you'd never touch.

So why build with Claude?

  • You get exactly the tool for the job, with no unused features.
  • Your team gets an admin area designed around their work.
  • There are fewer moving parts, so there is less to update and less to go wrong.
  • You own the result.
  • The things that make your business different can be built into the site, instead of squeezed into a plugin's settings.

If you're planning a new website, or a site that needs to do more than show pages, get in touch. I'm happy to talk through what you actually need, even if the answer turns out to be WordPress.

Tagged: Opinion.

Jim Chetwode

Jim Chetwode

Founder, Okapi & Co · Shaftesbury, Dorset

Thirty years in digital marketing, now spent on how businesses get found in Google and cited by AI assistants. Chairman of the Shaftesbury and District Chamber of Commerce, Dorset Ambassador, and the person who runs the AI workshops.

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