The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

47 articles
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How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story
AISEO

How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story

Learn prompt engineering and how to build AI tools and automations with Claude in minutes. Includes real examples and frameworks for effective prompts.

15 Mar 202612 min
AutiPocket Case Study
News

AutiPocket Case Study

How we rebuilt AutiPocket's website from WordPress to a modern, fast headless stack with Next.js and Sanity CMS, partnering with Wunderdog.

15 Mar 20265 min
News

What Is Vibe Coding, and Why Does It Change How We Build Websites?

Vibe coded websites use AI assistance and a modern tech stack to build faster, more secure sites. Here is what that means for your business.

10 Mar 20265 min read
AI Search for Beginners: 7 Website Fixes to Help You Show Up in AI Answers
AISEO

AI Search for Beginners: 7 Website Fixes to Help You Show Up in AI Answers

Simple website fixes to help your business show up in AI search results and answers. Learn what AI tools need to find your business.

10 Mar 20265 mins
The February 2026 Discover Core Update
AISEO

The February 2026 Discover Core Update

If you get meaningful traffic from Google Discover, you have probably seen volatility over the past few weeks.

9 Mar 20265 min read
AI Training in Shaftesbury: What We Covered and What Comes Next
AISEO

AI Training in Shaftesbury: What We Covered and What Comes Next

We ran our first AI training session for local businesses at the Wincombe Centre in Shaftesbury. Here is what we covered, what people found most useful, and how to book your own session.

6 Mar 20263 min
Vibe Coding and the End of the WordPress Headache
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Vibe Coding and the End of the WordPress Headache

Vibe coding is changing how websites get built. Faster, cleaner, and without the plugin problems that hold WordPress sites back. Here is what it means for your business.

4 Mar 20266 min
You're Already Doing SEO. So Why Do You Need GEO As Well?
AISEO

You're Already Doing SEO. So Why Do You Need GEO As Well?

SEO gets you into a list of search results. GEO gets you named in the answer. Learn why your business needs both and what happens if you only focus on one.

3 Mar 20266 min
Why We Are Called Okapi (And What It Says About How We Work)
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Why We Are Called Okapi (And What It Says About How We Work)

The okapi is one of the most misunderstood animals on earth. It looks like a giraffe, a zebra, and a horse all at once. That is exactly why we named our agency after it.

1 Mar 20265 min
How to check if your business is invisible to AI search (and what to do about it)
AISEO

How to check if your business is invisible to AI search (and what to do about it)

Learn how to check if your business appears in ChatGPT, Gemini and Perplexity. Free GEO diagnostic tool shows where you rank in AI search results.

17 Feb 20265 min read
Case Study — A New Way to Build Websites That Actually Works
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Case Study — A New Way to Build Websites That Actually Works

How we use AI tools to build fast, modern websites that are simple to manage, easy to update and designed for search from day one

15 Feb 20265 min read
How to Get Found in Your Area by AI and Search Engines
AISEO

How to Get Found in Your Area by AI and Search Engines

A practical guide for business owners who serve a specific area and want to make sure customers can actually find them

15 Feb 20265 min read
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