The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

62 articles
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GEO Measurement Without the Hype: A Practical Prompt Audit Workflow
AISEO

GEO Measurement Without the Hype: A Practical Prompt Audit Workflow

Stop guessing about AI visibility. Learn a simple, repeatable prompt audit workflow to track citations, brand mentions, and answer drift across AI engines.

27 Mar 20268 min
Hinton Workspace Case Study
News

Hinton Workspace Case Study

How we rebuilt Hinton Workspace from WordPress to a fast, modern headless website with Next.js, Sanity CMS, and integrated Keap CRM bookings.

23 Mar 20266 min
Why Your Prompt Is the Most Important Thing You Type Into AI
Other

Why Your Prompt Is the Most Important Thing You Type Into AI

Most people get mediocre results from AI tools not because the technology is bad, but because the prompt is wrong. Here is what a great prompt looks like — and two free tools to help you write one.

19 Mar 20264 min
How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story
AISEO

How to Build AI Tools and Automations Using Claude: The Prompt Engineering Story

Learn prompt engineering and how to build AI tools and automations with Claude in minutes. Includes real examples and frameworks for effective prompts.

15 Mar 202612 min
AutiPocket Case Study
News

AutiPocket Case Study

How we rebuilt AutiPocket's website from WordPress to a modern, fast headless stack with Next.js and Sanity CMS, partnering with Wunderdog.

15 Mar 20265 min
News

What Is Vibe Coding, and Why Does It Change How We Build Websites?

Vibe coded websites use AI assistance and a modern tech stack to build faster, more secure sites. Here is what that means for your business.

10 Mar 20265 min read
AI Search for Beginners: 7 Website Fixes to Help You Show Up in AI Answers
AISEO

AI Search for Beginners: 7 Website Fixes to Help You Show Up in AI Answers

Simple website fixes to help your business show up in AI search results and answers. Learn what AI tools need to find your business.

10 Mar 20265 mins
The February 2026 Discover Core Update
AISEO

The February 2026 Discover Core Update

If you get meaningful traffic from Google Discover, you have probably seen volatility over the past few weeks.

9 Mar 20265 min read
AI Training in Shaftesbury: What We Covered and What Comes Next
AISEO

AI Training in Shaftesbury: What We Covered and What Comes Next

We ran our first AI training session for local businesses at the Wincombe Centre in Shaftesbury. Here is what we covered, what people found most useful, and how to book your own session.

6 Mar 20263 min
Vibe Coding and the End of the WordPress Headache
News

Vibe Coding and the End of the WordPress Headache

Vibe coding is changing how websites get built. Faster, cleaner, and without the plugin problems that hold WordPress sites back. Here is what it means for your business.

4 Mar 20266 min
You're Already Doing SEO. So Why Do You Need GEO As Well?
AISEO

You're Already Doing SEO. So Why Do You Need GEO As Well?

SEO gets you into a list of search results. GEO gets you named in the answer. Learn why your business needs both and what happens if you only focus on one.

3 Mar 20266 min
Why We Are Called Okapi (And What It Says About How We Work)
News

Why We Are Called Okapi (And What It Says About How We Work)

The okapi is one of the most misunderstood animals on earth. It looks like a giraffe, a zebra, and a horse all at once. That is exactly why we named our agency after it.

1 Mar 20265 min
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