How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners
A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.
If you have been curious about AI but not sure where to start, you are in exactly the right place.
This is the introduction to a ten-part video series designed specifically for business owners, marketers and freelancers who want to use AI to work smarter. No jargon. No hype. Just practical, honest guidance from someone who has been in digital marketing for thirty years and has spent the last year testing AI tools in a real business, on real clients.
What the series covers
Across ten short videos, you will learn how to use Claude, one of the most capable AI tools available right now, to tackle the things that eat up most of your time.
Here is what is coming:
- Episode 1 — Who is behind this series and why it matters
- Episode 2 — What Claude is and what it can actually do for your business
- Episode 3 — How to get started with Claude, even if you are not technical
- Episode 4 — Writing content and copy with Claude
- Episode 5 — Claude Code: building tools for your business without writing a line of code
- Episode 6 — SEO basics: how to get found on Google
- Episode 7 — Understanding your analytics
- Episode 8 — Google Business Profile: your free local marketing tool
- Episode 9 — LinkedIn Company Pages that actually work
- Episode 10 — Pulling it all together into an AI-powered business
Every video is short. Every video is practical. You will be able to try something within ten minutes of watching.
Who this is for
This series is for you if:
- You run a business and want to use your time more efficiently
- You have heard about AI but feel overwhelmed or unsure where to begin
- You want to improve your online presence without spending a fortune
- You are curious about what AI can actually do in a real business setting
You do not need to be technical. You do not need a big budget. You just need a willingness to try something new.
Why Claude?
There are several AI tools available. Claude, made by Anthropic, is the one we use every day at Okapi and Co. It is particularly good at writing, analysis, following complex instructions, and connecting to other tools and data sources. Throughout this series, we will show you exactly how we use it and why.
What to do next
The videos are coming very soon. Keep an eye on this blog for each new episode as it drops.
If you would rather learn in person with a small group, we run hands-on AI training workshops in the south of England. Places are limited and they fill up quickly.
Watch for the videos dropping soon, or book a place on one of our in-person AI workshops to get hands-on guidance with other business owners.