LinkedIn Company Pages That Actually Work

This is the written companion to Episode 9 of our video series, How to Use Claude to Grow Your Business.

Your LinkedIn Company Page is not just a digital business card

For businesses that sell to other businesses, it is often the first place a potential client goes to check whether you are credible. They have seen your name somewhere, heard about you from a contact, or found you in a search. Before they pick up the phone or send an email, they look you up on LinkedIn.

What do they find?

For most companies, the answer is a page that has not been updated in two years, a cover image from a different era, and a description that lists services but says nothing about the people it is trying to attract.

This episode is about changing that.

Your personal profile and your Company Page: both matter

These are two different things and they work together.

Your personal LinkedIn profile represents you. Your Company Page represents the business. Both should be up to date, consistent, and written in a way that speaks to the kind of people you want to work with.

For this episode, we are focusing on the Company Page, because it is the one most people neglect. It can be one of the core elements to your entire AISEO strategy.

What a good Company Page looks like

A strong Company Page has:

A clear cover image — Something that represents your business visually. Not a stock photo. Not something you put up in 2019 and forgot about. If you do not have a designer, Canva has free templates that work well.

An accurate, current tagline — The one-line description that sits under your company name. This should describe what you do and who for, in plain language. Not a mission statement. Not a list of buzzwords.

A description written for your ideal client — This is the most important part and the most commonly done wrong. Most company descriptions are written for the company, not the reader. They talk about what the business does, its values, its history. A better approach is to write for the person you want to attract. What problem do they have? How do you help? Why should they choose you?

Claude can help you rewrite this properly.

Why posting consistently matters

LinkedIn rewards consistency. You do not need to post every day. Two or three times a week is enough to stay visible and build a following over time.

The businesses that get traction on LinkedIn are not always the ones with the biggest budgets or the most polished content. They are the ones that show up regularly with something genuinely worth reading.

What to post

Here are types of content that work well on LinkedIn:

• Things you have learned from working with clients (without sharing confidential details)
• Honest takes on trends or news in your sector
• Behind-the-scenes glimpses of how you work
• Client results, with permission
• Practical tips that your ideal client would find useful
• Your own opinion on something relevant to your industry

You do not need to be provocative or perform for the algorithm. Useful, honest, consistent content builds trust over time. That is what eventually brings in enquiries.

How Claude can help with LinkedIn

Here is what Claude does well for LinkedIn:

Post ideas — Describe your business and your audience and ask Claude for a month's worth of post ideas. You will have more to say than you thought.

Drafting posts — Give Claude your voice and a topic and it will produce a draft. You review it, adjust the tone, add your own perspective, and post it. Much faster than starting from scratch.

Repurposing content — If you have written a blog post, ask Claude to turn it into three LinkedIn posts. One idea, three pieces of content.

Rewriting your company description — Give Claude your current description and ask it to rewrite it for your ideal client. Tell it who that person is, what they are worried about, and what you want them to do after reading.

LinkedIn as a search engine

People search LinkedIn for services, not just people. If someone is looking for a PR consultant in Manchester or a financial adviser who works with startups, they may well search LinkedIn directly.

Keywords in your Company Page description and in your posts make you discoverable to those searches. It is a different type of SEO but the principle is the same: use the language your ideal clients actually use.

Something to try right now

Open your LinkedIn Company Page. Read the tagline and description as if you were a potential client seeing them for the first time. Does it speak to you? Does it explain clearly why you should get in touch?

If the answer is no, copy and paste this into Claude:

I run a company called [name]. We help [type of client] to [outcome]. Our ideal client is [describe them]. Please rewrite our LinkedIn Company Page description in around 300 words, written directly to that ideal client, not as a list of our services.

What to do next

Episode 10 is the final one. We pull everything together into a picture of what an AI-powered business actually looks like day to day.

If you would prefer to learn in person with a small group, we run hands-on AI workshops for business owners across the south of England.

Book a place on one of our in-person AI workshops, or watch for the final episode dropping very soon.