Meet the Trainer: Why I Started Teaching Business Owners to Use AI

This is the written companion to Episode 1 of our video series, How to Use Claude to Grow Your Business.

Thirty years is a long time

I have been doing digital marketing for thirty years. That means I was optimising websites before most people knew what a website was. I have worked agency side, client side, run my own training, and spent more hours than I care to count trying to explain to very serious people in very serious boardrooms why their Google ranking matters.

I have trained hundreds of businesses, from early-stage startups to established brands, on SEO, content strategy, analytics and digital marketing. I have worked with organisations like Enterprise Nation, run regular in-person training courses, and I hold a business mentoring qualification through the Growth Management Programme.

Something changed about a year ago

About a year ago, everything shifted.

I started experimenting with AI tools seriously. Not just having a play around, but genuinely testing what these tools could do for a real business. I wanted to understand how they worked, what they were actually capable of, and more importantly, how business owners without a technical background could use them without getting lost.

I got certified by Anthropic, the company behind Claude. And then I started using Claude to run my own business. To automate processes. To build websites. To save time that I used to spend on repetitive tasks.

The results surprised me. Not in an exaggerated way. In a quietly practical, genuinely useful way.

Why I am sharing this

I kept meeting business owners who were curious about AI but did not know where to start. They had heard about ChatGPT. They had read articles. But they did not know which tool to use, how to avoid making mistakes, or whether it would actually help their specific business.

So I built this series to answer those questions honestly. No made-up statistics. No breathless promises. Just things I have tested myself, explained in plain English.

What you will get from this series

Ten short videos covering Claude, content creation, SEO, analytics, Google Business Profile and LinkedIn. Each one is practical. Each one has something you can try straight away.

I will never tell you something I have not tried myself. And if something is uncertain or depends on your situation, I will say so.

What to do next

The full video series is coming very soon. Keep an eye on this blog and you will see each episode as it drops.

If you want to learn in a more hands-on setting, we run in-person AI workshops for business owners across the south of England. Small groups, real examples, and time to ask questions.

Book a place on one of our in-person AI workshops, or watch for the videos coming soon.