Generative Engine Optimisation

Specialist GEO agency helping your business become the answer in AI search. We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews using in-house tooling and real-world testing.

Overview

Generative Engine Optimisation (GEO) is about making sure your business is one of the recommendations when someone asks Google, ChatGPT or another AI tool a question.

At Okapi & Co, GEO is not an add-on service or a trend we're experimenting with on client sites. It is our core focus. We are a small, specialist agency built specifically to understand how large language models (LLMs) discover, interpret and recommend businesses. We build, test and run our own sites to see what actually works.

Key Benefits

Become the answer AI platforms recommend by name
Appear in Google AI Overviews and ChatGPT responses
Build entity authority that AI systems trust
In-house GEO tooling and real-world testing sites
Continuous monitoring and iteration as AI evolves
Complement and strengthen your existing SEO strategy

Our Process

1

GEO & LLM Visibility Audit

We assess how AI systems currently understand your business by testing multiple AI platforms directly.

2

Entity & Trust Alignment

We align your business data across trusted sources and remove inconsistencies that confuse AI systems.

3

GEO Content Structuring

We structure and refine content so it can be easily interpreted by LLMs, quoted accurately and summarised without losing meaning.

4

Authority, Proof & Real-World Signals

We strengthen signals that demonstrate real experience, ongoing activity and trust from customers.

5

Monitoring, Testing & Iteration

Continuous testing of prompts across platforms and adjustment based on what LLMs actually output.

FAQs