AI-SEO Training Course

Mastering Search Visibility in the Age of Artificial Intelligence.

This interactive workshop is designed for business owners and marketing teams who want to future-proof their search strategy with proven tactics and AI-driven tools.

Search has changed. Google AI Overviews, ChatGPT, Perplexity and other AI systems are reshaping how customers find businesses. Traditional SEO alone is no longer enough. You need to understand how AI systems evaluate, cite and recommend businesses - and how to make sure yours is one of them.

What You Will Learn

• How AI search actually works - understand what happens behind the scenes when someone asks ChatGPT or Google AI for a recommendation
• Traditional SEO meets AI - the fundamentals that still matter, and the new signals AI systems look for
• Structured data and schema - how to speak the language that search engines and AI systems understand
• Entity authority - building a consistent, trustworthy digital presence that AI systems recognise and cite
• Content strategy for AI - creating content designed to be cited, not just ranked
• Practical tools and techniques - hands-on exercises using real AI-SEO tools you can apply to your own business

Who Is This For?

This workshop is designed for:

• Business owners who want to understand how AI is changing search
• Marketing managers responsible for online visibility
• Anyone who manages a website and wants to stay ahead of the AI curve
• Teams who want practical skills they can implement immediately

Whether you are starting from scratch or have existing SEO knowledge, this course bridges the gap between traditional search optimisation and the new AI-driven landscape.

What to Bring

• A laptop - we will be using tools and analysing live examples during the session
• Access to your website (helpful but not essential)
• Your SEO questions - we encourage discussion and real-world problem solving

About the Trainer

James Chetwode, founder of Okapi & Co., has over 30 years of digital marketing experience and runs one of the UK's leading AI-first SEO agencies. He works with AI-SEO tools daily and brings real client experience to every session - not just theory, but tactics that have been tested and proven to work.

Light refreshments will be provided.