Choose the Right Web Platform for Your Business
Your website platform choice is a strategic business decision. It dictates your site's long-term scalability, data ownership, and search engine potential.
Your website platform choice is a strategic business decision. It dictates your site's long-term scalability, data ownership, and search engine potential. We offer three primary solutions to match different business models.
WordPress: The Owner's Asset
WordPress remains the top choice for companies that treat their website as a main source of revenue.
- You retain absolute ownership of your data and files
- The system allows for detailed optimisation – plugins allow you to refine every technical element, including complex schema markups
- It scales with you as your business grows
WordPress requires a proactive management plan. Its complexity needs synchronisation of core software, themes, and plugins. Poor synchronisation slows site speed. Our role extends to technical maintenance, ensuring security from attacks.
Squarespace: The Visual Brand
Squarespace is perfect for service firms and creative teams prioritising high-quality visual design. It requires minimal maintenance.
- The platform handles hosting, security, and updates automatically
- Its search readiness comes from a clean HTML structure and mobile responsiveness
- Squarespace gives a solid baseline for performance
However, it limits advanced technical SEO. If you face high market competition, its fixed URL structures restrict deep optimisation. Focus your efforts on strong content and blogging.
Wix: Quick Market Entry
Wix uses AI Site Builder 2.0 to make functional, optimised sites simple for local businesses. It suits quick market entry, ideal for restaurants or trainers.
- Its performance and mobile usability scores have significantly improved
- The platform's flexibility demands professional oversight
- Drag-and-drop freedom can lead to disorganised site structure
We provide professional keyword research and technical guidance that moves past the standard Wix SEO Wiz.
Platform Comparison
| Criteria | WordPress | Squarespace | Wix |
|---|---|---|---|
| Ideal For | High growth, complex sites | Visual, design-centric brands | Local services, rapid launches |
| SEO Potential | Maximum, plugin-dependent | Baseline, clean structure | Moderate, Wiz-guided |
| Data Ownership | Full ownership | Platform hosted | Platform hosted |
Making the Right Choice
The platform you choose should align with your business goals, technical resources, and growth trajectory. Whether you need the flexibility of WordPress, the elegance of Squarespace, or the speed of Wix, we can help you make the most of your chosen platform.
Contact us to discuss which platform is right for your business.