Your free SEO tools pack, straight from the workshop.

If you attended one of our AI SEO events, this is your follow-up.

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Five practical resources, delivered to your inbox.

Everything we showed you on the day, plus the tools and templates we use ourselves, sent to your inbox.

Also open to anyone who wants practical AI SEO resources.

The exact tools and documents we use in client work and in our workshops. Not theory. Things you can use this week.

01
Set up your own SEO tool with Claude. A step-by-step guide to building a simple, reusable SEO audit tool using Claude Code. No coding experience needed.
02
The prompt pack we use every week. The exact Claude prompts Okapi uses for keyword research, on-page audits, meta description writing, and content gap analysis.
03
AI visibility audit checklist. A plain-English checklist for checking how visible your business is to ChatGPT, Perplexity, and Google AI Overviews, and what to do when it is not showing up.
04
Content structure templates. Templates for structuring blog posts, service pages, and FAQs so that AI search tools can read, understand, and cite your content.
05
Technical SEO quick-wins guide. The ten technical SEO fixes that make the biggest difference. Most can be done in an afternoon without a developer.

You do not need to be technical and you do not need an expensive tool subscription. These work in Claude's free tier.

01
Use Claude as a second pair of eyes on every page. Paste any page into Claude and ask: "What would stop a search engine from understanding what this page is about?" The answers are usually faster and more specific than a paid SEO tool.
02
Write your meta descriptions with AI, but edit them yourself. Claude can draft a good one in seconds. AI tends to be vague about specifics like price, location, or what makes you different. Add those back in.
03
Ask Claude to play the role of your customer. "You are a [describe your ideal customer]. You are searching for [service]. What would you type into Google? What would make you trust a business in the first 10 seconds?" Then build your page around the answers.
04
Generate your FAQ section from real conversations. Paste in your email enquiries, reviews, or sales call notes and ask Claude to extract the five most common questions. Google loves structured Q&A content, and so do AI Overviews.
05
Use structured data. Claude will write it for you. Ask for JSON-LD schema for your page type (LocalBusiness, Article, FAQ, Product). It takes ten minutes and makes your content dramatically easier for AI search tools to understand.