Your free SEO tools pack — straight from the workshop
If you attended one of our AI SEO events, this is your follow-up. Everything we showed you on the day, plus the tools and templates we use ourselves — packaged up and sent straight to your inbox.
Also open to anyone who wants practical AI SEO resources — no event attendance required.
Get the free pack
Five practical resources, delivered to your inbox.
Five resources. All practical. All free.
These are the exact tools and documents we use in client work and in our workshops. Not theory — things you can use this week.
Set up your own SEO tool with Claude
A step-by-step guide to building a simple, reusable SEO audit tool using Claude Code. No coding experience needed. You will end up with something you can run on any page of your website in minutes.
The prompt pack we use every week
The exact Claude prompts Okapi uses for keyword research, on-page audits, meta description writing, and content gap analysis. Copy them straight into Claude and adapt them to your business.
AI visibility audit checklist
A plain-English checklist for checking how visible your business is to AI tools like ChatGPT, Perplexity, and Google AI Overviews — and what to do when it is not showing up.
Content structure templates
Templates for structuring blog posts, service pages, and FAQs so that AI search tools can read, understand, and cite your content. Includes a worked example from a real Okapi client page.
Technical SEO quick-wins guide
The ten technical SEO fixes that make the biggest difference to how Google and AI crawlers understand your site. Most can be done in an afternoon without a developer.
Five ways to use AI on your website right now
You do not need to be technical and you do not need an expensive tool subscription. These work in Claude's free tier.
Use Claude as a second pair of eyes on every page
Paste any page into Claude and ask: "What would stop a search engine from understanding what this page is about?" The answers are usually faster and more specific than running a paid SEO tool.
Write your meta descriptions with AI — but edit them yourself
Claude can draft a good meta description in seconds. But always review it. AI tends to be vague about specifics like price, location, or what makes your business different. Add those back in.
Ask Claude to play the role of your customer
Prompt: "You are a [describe your ideal customer]. You are searching for [service]. What questions would you type into Google? What would make you trust a business in the first 10 seconds?" Then build your page around the answers.
Generate your FAQ section from real conversations
Paste in your email enquiries, reviews, or sales call notes and ask Claude to extract the five most common questions. Turn those into an FAQ section. Google loves structured Q&A content — and so do AI Overviews.
Use structured data — Claude will write it for you
Ask Claude to generate JSON-LD schema markup for your page type (LocalBusiness, Article, FAQ, Product). Paste it into your site's head. It takes ten minutes and makes your content dramatically easier for AI search tools to understand.
Ready to put this into practice?
Sign up and we will send you all five resources, plus occasional plain-English updates on AI search and what is actually working.