AI SEO and GEO Strategy

AI SEO Weekly Report: Why Citations Matter More Than Rankings (and What to Do Next)

A practical AI SEO weekly report on what’s changing in Google AI Overviews and answer engines, why citations matter, and a simple action plan to improve visibility.

Your AI-Powered Business: Pulling It All Together

The final episode of our Claude series pulls everything together: what an AI-assisted daily and weekly business rhythm looks like, and where to go if you want to go deeper.

SEO Basics: How to Get Your Business Found on Google

SEO does not need to be complicated. This plain-English guide explains what it is, how meta titles and keywords work, and how Claude can help you get found on Google.

How to Write Better Content Faster Using Claude

Claude can write blog posts, social media captions, emails, website copy and more. Here is how to use it well, including how to give it your tone of voice so content actually sounds like you.

How to Get Started with Claude: A Beginner's Guide for Business Owners

New to Claude? This beginner's guide explains how to access it, the difference between free and paid plans, how to write a good prompt, and what to try in your first ten minutes.

What Is Claude and What Can It Actually Do for Your Business?

Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.

Meet the Trainer: Why I Started Teaching Business Owners to Use AI

Before the AI tutorials begin, here is the story behind this series: thirty years in digital marketing, one big shift, and why I want to show you exactly what I have learned about using Claude.

How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners

A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.

Building a Website With AI: HTML or Next.js, and How to Actually Get It Live

AI can help you build a website fast, but most people get stuck making it live. This guide explains static HTML vs Next.js, what’s easier, and what’s better for SEO and long-term growth.

Building a Website with Claude Code: What Our First Training Session Taught Us

We ran our first Build a Website with Claude Code workshop in Shaftesbury. Here is how it went, the tools we used, and an honest lesson before you try it.

Getting the most out of AI for your SEO

How We Build Websites: The Standard Behind Every Okapi Site

A plain-English look at how we build websites at Okapi & Co, and the standard behind every site: found by search and AI, fast, accessible, secure and legally sound.