Plain-English thinking on AI search, apps, and what is actually working for UK businesses right now.
4 July 2026 · SEO and AI search · 6 min read
Most LinkedIn Company Pages are out of date and written for the wrong audience. Here is how to fix yours, with practical help from Claude, so it actually works for your business.
3 July 2026 · SEO and AI search · 5 min read
Google Business Profile is free, takes an afternoon to set up, and can put your business in front of local customers right now. Here is how to do it properly, with help from Claude.
2 July 2026 · SEO and AI search · 5 min read
Google Analytics can feel overwhelming if nobody has explained the basics. This plain-English guide covers the key terms, what to look for, and how Claude can help you make sense of your data.
1 July 2026 · SEO and AI search · 5 min read
SEO does not need to be complicated. This plain-English guide explains what it is, how meta titles and keywords work, and how Claude can help you get found on Google.
30 June 2026 · SEO and AI search · 5 min read
Claude Code lets you build tools, automate tasks and create reports for your business without writing any code yourself. Here is an honest introduction to what it can do.
29 June 2026 · SEO and AI search · 5 min read
Claude can write blog posts, social media captions, emails, website copy and more. Here is how to use it well, including how to give it your tone of voice so content actually sounds like you.
28 June 2026 · SEO and AI search · 5 min read
New to Claude? This beginner's guide explains how to access it, the difference between free and paid plans, how to write a good prompt, and what to try in your first ten minutes.
27 June 2026 · SEO and AI search · 4 min read
Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.
26 June 2026 · SEO and AI search · 3 min read
A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.
26 June 2026 · SEO and AI search · 3 min read
Before the AI tutorials begin, here is the story behind this series: thirty years in digital marketing, one big shift, and why I want to show you exactly what I have learned about using Claude.
26 May 2026 · SEO and AI search
The key stats and figures from Google I/O
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