The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

47 articles
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Your AI-Powered Business: Pulling It All Together
AISEO

Your AI-Powered Business: Pulling It All Together

The final episode of our Claude series pulls everything together: what an AI-assisted daily and weekly business rhythm looks like, and where to go if you want to go deeper.

5 Jul 20265 min read
What Is Claude and What Can It Actually Do for Your Business?
AISEO

What Is Claude and What Can It Actually Do for Your Business?

Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.

27 Jun 20264 min read
Meet the Trainer: Why I Started Teaching Business Owners to Use AI
AISEO

Meet the Trainer: Why I Started Teaching Business Owners to Use AI

Before the AI tutorials begin, here is the story behind this series: thirty years in digital marketing, one big shift, and why I want to show you exactly what I have learned about using Claude.

26 Jun 20263 min read
How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners
AISEO

How to Use Claude to Grow Your Business: A Practical Video Series for Business Owners

A practical, no-jargon video series showing business owners how to use Claude to save time, create content, improve their SEO and run a smarter business with AI.

26 Jun 20263 min read
Building a Website With AI: HTML or Next.js, and How to Actually Get It Live
AISEO

Building a Website With AI: HTML or Next.js, and How to Actually Get It Live

AI can help you build a website fast, but most people get stuck making it live. This guide explains static HTML vs Next.js, what’s easier, and what’s better for SEO and long-term growth.

12 Jun 20268 min
Anthropic certifications: deepening my Claude expertise to help small businesses
AISEO

Anthropic certifications: deepening my Claude expertise to help small businesses

I’ve completed multiple Anthropic training certifications (Claude 101, Claude Code 101, agent skills, and more). Here’s why the process mattered—and how it translates into practical, safe, measurable AI help for small businesses.

24 May 20265 min read
Google’s new generative AI Search guidance (May 2026): what it means for SEO
AISEO

Google’s new generative AI Search guidance (May 2026): what it means for SEO

Google released new guidance on optimizing for generative AI search features. Here’s what matters, what doesn’t, and what to do next.

20 May 20267 min
Vibe Coding Is Real: What Happens When You Build a Website with AI in Half a Day
AISEO

Vibe Coding Is Real: What Happens When You Build a Website with AI in Half a Day

Vibe coding — building software by describing it in plain English to an AI — is not a gimmick. Here is what actually happens when you try it for the first time.

19 May 20265 min
How I Build Websites with Claude Code: My Plan → Design → Code → Deploy Method
AISEO

How I Build Websites with Claude Code: My Plan → Design → Code → Deploy Method

A step-by-step walkthrough of the Plan → Design → Code → Deploy method I use to build production websites with Claude Code. No prior coding experience needed.

19 May 20266 min
What You Will Learn at a Claude Code Website Workshop
AISEO

What You Will Learn at a Claude Code Website Workshop

A Claude Code workshop teaches you to plan, design, build, and deploy a real website in half a day. Here is exactly what is covered and what you leave with.

19 May 20265 min
Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility
AISEO

Google's AI Overviews now quote communities: what this changes for SEO, GEO, and brand visibility

Google now pulls quotes from Reddit and forums directly into AI Overviews. Here is what changed in May 2026, what it means for your visibility, and what to do about it.

11 May 202610 minutes
AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week
AISEO

AI SEO Dorset: What We Covered at Our Wimborne Workshop Last Week

Recap of last week's AI SEO Dorset session in Wimborne. Practical steps for modern SEO, LLM optimisation, AI Overviews and generative engine optimisation.

23 Apr 20264 min read
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