The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

47 articles
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Building a Website with Claude Code: What Our First Training Session Taught Us
News

Building a Website with Claude Code: What Our First Training Session Taught Us

We ran our first Build a Website with Claude Code workshop in Shaftesbury. Here is how it went, the tools we used, and an honest lesson before you try it.

11 Jun 20265 min read
Google I/O and the future of Search
News

Google I/O and the future of Search

The key stats and figures from Google I/O

26 May 20265 min read
Surrey County Agricultural Society: A Beautiful New Website That Just Works
News

Surrey County Agricultural Society: A Beautiful New Website That Just Works

We rebuilt the Surrey County Agricultural Society website from scratch using our modern Next.js and Sanity stack. Fast, beautiful, easy to update — and a massive step up from their old WordPress site.

7 May 20263 min read
How We Helped Shaftesbury's First Food Festival Become a Resounding Success
News

How We Helped Shaftesbury's First Food Festival Become a Resounding Success

When the Shaftesbury Food Festival team came to us, they had a bold idea, a brilliant location, and very little time.

7 May 20265 min read
Hinton Workspace Case Study
News

Hinton Workspace Case Study

How we rebuilt Hinton Workspace from WordPress to a fast, modern headless website with Next.js, Sanity CMS, and integrated Keap CRM bookings.

23 Mar 20266 min
AutiPocket Case Study
News

AutiPocket Case Study

How we rebuilt AutiPocket's website from WordPress to a modern, fast headless stack with Next.js and Sanity CMS, partnering with Wunderdog.

15 Mar 20265 min
News

What Is Vibe Coding, and Why Does It Change How We Build Websites?

Vibe coded websites use AI assistance and a modern tech stack to build faster, more secure sites. Here is what that means for your business.

10 Mar 20265 min read
Vibe Coding and the End of the WordPress Headache
News

Vibe Coding and the End of the WordPress Headache

Vibe coding is changing how websites get built. Faster, cleaner, and without the plugin problems that hold WordPress sites back. Here is what it means for your business.

4 Mar 20266 min
Why We Are Called Okapi (And What It Says About How We Work)
News

Why We Are Called Okapi (And What It Says About How We Work)

The okapi is one of the most misunderstood animals on earth. It looks like a giraffe, a zebra, and a horse all at once. That is exactly why we named our agency after it.

1 Mar 20265 min
Case Study — A New Way to Build Websites That Actually Works
News

Case Study — A New Way to Build Websites That Actually Works

How we use AI tools to build fast, modern websites that are simple to manage, easy to update and designed for search from day one

15 Feb 20265 min read
A Morning Well Spent at The People Festival
News

A Morning Well Spent at The People Festival

12 Feb 20265 min read
What Actually Happens When You Hire Us for GEO Work
News

What Actually Happens When You Hire Us for GEO Work

A plain-English guide to how we help businesses get found by AI search tools like ChatGPT, Perplexity and Google AI Overviews

10 Feb 20265 min read
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