The Okapi Insights

AI SEO and GEO Strategy

Plain-English thinking on AI search, generative engine optimisation, and getting your business found.

47 articles
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Getting the most out of AI for your SEO
SEO

Getting the most out of AI for your SEO

2 Jun 20265 min read
Generative Engine Optimisation (GEO): Helping Businesses Stay Visible in AI Search
SEO

Generative Engine Optimisation (GEO): Helping Businesses Stay Visible in AI Search

If you’re a business owner, you’ve probably heard statements like “SEO is dead” or “AI is replacing Google.”

9 Feb 20265 min read
Understanding Generative Engine Optimisation
SEO

Understanding Generative Engine Optimisation

Learn what Generative Engine Optimisation means for your business. Discover how to appear in AI search results with free tools to check your website today.

29 Jan 20265 min read
The Complete Guide to SEO in 2026
SEO

The Complete Guide to SEO in 2026

Master modern SEO with our comprehensive 2026 guide. Learn the latest strategies, tools, and techniques to boost your search rankings.

25 Jan 202612 min read