The Okapi Insights
AI SEO and GEO Strategy
Plain-English thinking on AI search, generative engine optimisation, and getting your business found.
47 articles
Other
Case study: a bespoke website and custom CMS for Tenacity
3 Jun 20265 min read
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How We Build Websites: The Standard Behind Every Okapi Site
A plain-English look at how we build websites at Okapi & Co, and the standard behind every site: found by search and AI, fast, accessible, secure and legally sound.
1 Jun 20265 min read
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Why Your Prompt Is the Most Important Thing You Type Into AI
Most people get mediocre results from AI tools not because the technology is bad, but because the prompt is wrong. Here is what a great prompt looks like — and two free tools to help you write one.
19 Mar 20264 min