AI SEO and GEO Strategy
Plain-English thinking on AI search, generative engine optimisation, and getting your business found.
Weekly AISEO + GEO Roundup (week of 27 Jul 2026)
Google just published official guidance on optimising for generative AI features (AI Overviews + AI Mode). The key takeaway is reassuring: there’s no secret “GEO hack” checklist.
AISEO + GEO weekly update what changed (and what to do next)
Google is adding generative AI reporting in Search Console, CTR is shifting again, and local AI visibility is getting harder. Here’s what to do this week.
AI SEO Weekly Report: Why Citations Matter More Than Rankings (and What to Do Next)
A practical AI SEO weekly report on what’s changing in Google AI Overviews and answer engines, why citations matter, and a simple action plan to improve visibility.
Your AI-Powered Business: Pulling It All Together
The final episode of our Claude series pulls everything together: what an AI-assisted daily and weekly business rhythm looks like, and where to go if you want to go deeper.
LinkedIn Company Pages That Actually Work
Most LinkedIn Company Pages are out of date and written for the wrong audience. Here is how to fix yours, with practical help from Claude, so it actually works for your business.
Google Business Profile: The Free Tool Most Local Businesses Are Ignoring
Google Business Profile is free, takes an afternoon to set up, and can put your business in front of local customers right now. Here is how to do it properly, with help from Claude.
How to Understand Your Website Analytics (Without Getting Lost)
Google Analytics can feel overwhelming if nobody has explained the basics. This plain-English guide covers the key terms, what to look for, and how Claude can help you make sense of your data.
SEO Basics: How to Get Your Business Found on Google
SEO does not need to be complicated. This plain-English guide explains what it is, how meta titles and keywords work, and how Claude can help you get found on Google.
Claude Code: How to Build Business Tools Without Writing Code
Claude Code lets you build tools, automate tasks and create reports for your business without writing any code yourself. Here is an honest introduction to what it can do.
How to Write Better Content Faster Using Claude
Claude can write blog posts, social media captions, emails, website copy and more. Here is how to use it well, including how to give it your tone of voice so content actually sounds like you.
How to Get Started with Claude: A Beginner's Guide for Business Owners
New to Claude? This beginner's guide explains how to access it, the difference between free and paid plans, how to write a good prompt, and what to try in your first ten minutes.
What Is Claude and What Can It Actually Do for Your Business?
Claude is an AI assistant made by Anthropic. This guide explains what it is, what it can do for your business, and why it is the tool we use every day at Okapi and Co.